BNP ASC ask to me to think about a new digital way to engage people and modernize their interface in short delay. I worked on atomic design / design system to gain time and focus on AD wich was a success move. In a short time, i deliver more than 30 pages !
ASC is for BNP's associations but before all, people who want to practice sports, activities and more in group. I wanted my Art direction illustrate the values behind sport and adopt codes who can speack to all. My awsner was a Bold, clean and visual identity.
Atomic design process and starterpack were the key of success delivery on time !